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It’s time to “travel light” with your sales content

Key ideas

  • Tackle content availability challenges with a short list your team can access anywhere
  • CRO/CMO pain points are easily magnified when access or communication is diminished
  • Curate a short list of go-to content to reduce time searching for / passing on business-critical documents and resources
  • Keep your team on the same page with a visually consistent, easy-to-navigate repository of links to documents, videos, etc. — no need to move content from where it currently lives

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